Duration : 9 + 3 months (on-job training with stipend/placement).
This course is specially designed to provide the student with a comprehensive view of retailing, customer service, sales and marketing environment in India and abroad. In addition to subject knowledge – the course is enriched with employability skills of Attitude, Communication, IT, Language and Personality Development. In a bid to enhance employment potential further, a candidate is required to undergo 3-month internship/practical training.
Eligibility
Graduate in any discipline/Under Going Final Year of Graduation
Admission
A Candidate has to apply for admission in the prescribed Application Form Rs. 250/- . Admission based on qualifying in a written test/interview.
Certification:
On successful completion of the course a student will be awarded ‘LAPT Certified Management Professional (LMP)’ by London Academy of Professional Training, London (U.K.) & ‘PG Diploma in Retail, Sales and Marketing Management’ by Mahan Institute of Technologies, New Delhi.
Special Feature
- Project Training in Dubai(Retails Hub)
- One year Extendable PG diploma
Career Opportunities
The course opens up vast opportunities of employment for a student in all areas of customer service, sales and marketing across all industry segments. Some of the job opportunities available are:
- Sales Executive
- Management Trainee
- Fashion Coordinator
- Merchandise Administrator
- Merchandise Analyst
- Assistant Store Manager
- Assistant Department Manager
- Operation Manager
- Personal Manager
- Sales Manager
- Marketing Manager
- Sales Promotion Manager
- Merchandise Manager
- Store Manager
- Data-processing Manager
- Department Manager
- Divisional Merchandise Manager
- Group Manager
- Fashion Director
- Marketing Research Director
- Senior Vice-president Merchandising
Course Contents
| Management Fundamentals & Information Systems |
- Introduction to Management
- Planning
- Organizing
- Staffing
- Directing (incl. Decision Making)
- Controlling
- Production & Operations Management
- Marketing Management
- Financial Management
- Human Resources Management
- Information Systems, Organization, Management and Strategy
|
|
| Customer Service |
- Deliver Reliable Customer Service
- Cross Cultural Awareness and International Markets
- Customer Loyalty – Bring Back Customers
- The Art of Communicating Effectively
- Effective Telephone Etiquette
- Calming Upset Customers
- Develop Personal Performance
- An Introduction to Sales & Marketing
- Customer Service Law and Ethics
- Retail Management Information System -Basic Level
|
|
| Retail Supervisor |
- The Professional Supervisor (ABC of Supervising)
- Motivating your team
- The art of delegating
- Inventory Management
- Business Etiquettes
- Writing reports and proposals
- Coaching a Leadership Skill
- Retail Management Information System -Intermediate Level
|
|
| Retail Manager |
- Retailing Environment
- Retailing Strategy
- Merchandise Management
- Store Management
|
|
| Retailing in India |
- Structure of Retail in India
- Organized Retail in India
- Retail Consumers
- Retail Location Strategy
- Merchandise Management
- Retail Pricing
- Atmospherics & Retail Space Management
- Retail Promotion Strategy
- Legal Environment
- Technology in Retailing
- Managing the Store
|
|
| Sales and Marketing |
- Marketing and Sales
- Building Relationships for Success in Sales
- Dynamite Sales Presentations
- Negotiating for Results
- Overcoming Objections: Nailing the Sale
- Selling Smarter
- Prospecting for Leads Like a Pro
- Telemarketing: Using the Telephone as a Sales Tool
|
|
| Retail Executive |
- Establishing relationships with customers in the retail environment
- Product knowledge, handling and promotion
- Handling customer payments, technology and retail security
- Consumer buying behavior, pricing and displaying products
- Health and Safety and legislation in the retail environment
- Personal effectiveness and team work in the retail environment
|
|
| IT Tools & Applications |
- Computer Appreciation
- Computer Organization
- Operating System
- Word Processing
- Spreadsheet Package
- Presentation Package
- Database Operations
- Internet Concepts
|
|
| Personality Development |
Enabling you to being a new you
- Self-Esteem
- Motivation
- Interpersonal Skills
- Conflict Management
- Anger Management
- Time And Stress Management
- Interview Skills And Techniques
- Group Discussion
- Telephone Etiquettes
|
|
| Communication Skills Development |
To enhance your ability to communicate effectively:
- Introduction to Communication
- What is Communication?
- Barriers to Communication
- Speaking
- Pronunciation
- Sounds
- Grammar
- Articulation and Modulations
- Writing
- Writing letters
- Writing reports
- Writing tips
- Presentation Skills
- Presentation with visual aid
- Presentation without visual aid
- Feedback
- Non Verbal Communication
- Body language
- Gestures
- Eye Contact
- The Handshake
- Listening Skills
- General Business English
- Communicating effectively at work
- Effective business writing
|
|
|